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BUSINESS LAW: THE RULES WHICH APPLY TO THE ACCEPTANCE OF AN OFFER (AIDED WITH CONCLUDED CASES)

- Written by Isabella Gonda (MBA Student) Acceptance in Law is an expression of assent to the terms of an offer. This must be made by an offeree in a manner requested or authorized by the offeror.  An acceptance is valid only if the offeree knows of the offer. The acceptance should be unequivocal and unconditional and the acceptance is manifested according to the terms of the offer. Contractual agreement has traditionally been analyzed in terms of offer and acceptance. One party, the offeror, makes an offer which once accepted by another party, the offeree, creates a binding contract. Once valid acceptance takes place a binding contract is formed. It is therefore important to distinguish what constitutes a valid acceptance in order to establish if the parties are bound by the agreement. There are three main rules relating to acceptance: 1. The acceptance must be communicated to the offeree. 2. The terms of the acceptance must exactly match the terms of the offer. 3.
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RELATIONSHIP MARKETING

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-A case analysis of Coca-cola. -Written by Esther Obong 1.0 Introduction The aim of this paper is to identify and evaluate existing and potential customer relationships of coca-cola company and therefore make recommendations. This report will start by explaining who’s and what’s of the company i.e. who they are? What they do? What they sell? In order to establish a detailed basis of this report, it will be supported by academic theories and models such as the Gummesson’s 30 Rs, the ladder of loyalty, six markets model, and external relationships, so as to make suitable recommendation for the company. 2.0 Brief History of Coca-Cola Company The Coca-Cola Company is a refreshment company. It is a giant corporation that involves almost 275 small companies; it operates a franchise system. In 1892, Asa Candler obtained and consolidated the Coca-Cola Company as a Georgia Organization (The Coca-Cola Company, 2014). After fourteen years, under Candler's administration, pa
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